Your Logo... On ANYTHING!
Promotional products have been in use as a cost-effective marketing tactics for years. Right from new businesses to big enterprises, these giveaways are marketers’ favorite. Here are some interesting stats about promotional products:
According to a study by PPAI, 94% of people remember where they received a promotional product gift. The study reveals that 83% of consumers like to get promotional products that has an advertising message. 85% of those who receive the products do business with the advertiser. 58% of the surveyed consumers said they keep the gift items from one year to four years.
Furthermore, promotional products draw whopping 500% more referrals from customers who are satisfied with the gift items.
Smart marketers use branded promotional products that the recipients can use for many months. Think about it: if your potential customer actually enjoys writing with the pen you gave them (or drinking out of the mug you gave them... or wearing the shirt you gave them), they are exposed to your business, and reminded of you, EVERY TIME THEY PICK IT UP!
Here Are 5 Reasons Why Promotional Products Are Crucial For Any Business
There are many low cost promotional items even most startups can afford. Most of the manufacturers of promotional products keep the prices very low for mass distribution. Prices of the gift items are low but the impact is high on the recipients.
Mugs are effective advertising as 57% of people were able to recall the advertiser on a mug. The products thus deliver a great value for your investment. You will win your customers with a simple giveaway.
Brand recognition implies that the consumers can identify your company and its products or services immediately when they spot your logo. For example, people can immediately recognize McDonald’s fast food business on seeing its golden arches.
Your gift of promotional items to the customers helps them in remembering and recognizing your business. This is one of the key reasons to distribute promotional items. An article published in technomarketinginc.com states that 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.
The gift remains in their homes and offices or cars etc. for a long time, reminding them of your business and company. In fact, consumers hang on to promotional products for an average of 6.6 months. Next time, when they see your logo they instantly remember the gift and your business.
An advertisement on TV or billboard passes through your eyes immediately in a few seconds. But, gift items with your logo are used over and over again, and keep your business TOP OF MIND. A trendy tshirt design with your logo on it will be worn over and over. If the mug you gift them feels good in their hand, they'll llikely drink out of it daily. Freebies like this are an excellent way for increasing your business exposure on daily basis.
According to ppai.org, 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison, only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.
Business cards introduce your company and its products to the consumers. Your promotional products also function more or less in the same way but with better results. When distributing your gift items related to your business and industry, you are actually introducing your business to the potential consumers, but with something they're far more likely to hang onto than a business card.
Marketers use promotional products to drive customer loyalty in a short period. But make sure that your promotional merchandise is high quality. Giving away the cheapest pen, isn't going to impress anyone. People will associate premium quality of the gift items with your quality of business.
Make sure that the gift items are innovative and well planned. A cleverly chalked out promotional campaign using giveaway items will complement other forms of marketing, allowing your marketing campaign to create a greater impact on the target audience and raising your brand’s profile.
Promotional products can drive consumers to your business in a cost-effective way. These giveaways bring instant brand recognition. You can expand the reach of your products or services among a larger audience. These items are also excellent for building a solid customer base and driving customer loyalty.